I smile. Then I close the tab. Because I finally learned the most important SEO lesson of all: The only SERP that matters is the one you see with your own two eyes. Everything else is just an app trying to sell you a reflection.
One Tuesday, SerpWatch told me my flagship keyword, "rustic guitar effects," was at Position 1. Position 1. I nearly choked on my bagel. I immediately opened an incognito window. I typed the URL. I searched. what my serp app review
“Hi! Thanks for the feedback! It sounds like you might have ‘Personalized Results’ turned on in your browser. SerpWatch uses neutral, cookie-less crawlers. Try turning off your local search settings!” I smile