“Your marketing is shouting into a void,” his mentor, Clara, said, sliding a worn leather journal across the table. “Read the Wilkins entry.”
That is Wilkins Marketing. It’s not about features. It’s about the flour on the rug. what is wilkins marketing?
Wilkins did something else.
Leo closed the journal. He looked at his own ads: “500ml capacity. LED sensor. BPA-free.” He was selling specs, not relief. “Your marketing is shouting into a void,” his