Sam, the product owner, listened. Then she asked a simple question: “What does the user actually need when they open TokyVideo?”
Engagement among test users tripled. Abuela Rosa had watched 22 videos in four days—more than she had in the previous six months. tokyvideo
They rolled out the changes to 1,000 dormant users, including Abuela Rosa. Sam, the product owner, listened
“She didn’t want content,” Sam said. “She wanted a solution .” the product owner