Saregama -

Saregama’s crown jewel is its catalog. They own the rights to the works of Kishore Kumar, R.D. Burman, Manna Dey, and a massive chunk of Lata Mangeshkar’s vocal cords. While new labels like T-Series fight over the remix rights to a Punjabi pop song that will die in six months, Saregama plays the long game.

For decades, the company was a colonial conduit, pressing records for the British officers stationed in Shimla. But in the 1930s, it discovered its true purpose: Bollywood. By the time it rebranded to "Saregama" (named after the musical notes Sa, Re, Ga, Ma) in the early 2000s, it had swallowed up the back catalogs of HMV, Times Music, and a dozen defunct regional labels. saregama

In 2023 and 2024, Saregama made headlines by pulling its entire catalog from platforms like Spotify and Wynk during royalty disputes. This is the nuclear option. When Saregama withdraws its music, Spotify loses the "Old Hindi" genre entirely. Suddenly, users realize that their "Golden Era" playlist is empty. Saregama’s crown jewel is its catalog

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This is the ultimate moat. You cannot reverse-engineer a Kishore Kumar. You cannot algorithmically generate the ache of a 1970s RD Burman baseline. Saregama doesn’t sell music; it sells time travel . In 2017, Saregama was in trouble. Streaming had arrived (Gaana, JioSaavn, Spotify), but the elderly demographic—the people who actually remembered the lyrics to "Lag Ja Gale"—didn't know how to use an app. They were dying off, and with them, the memory of the analog era. While new labels like T-Series fight over the

Saregama’s CEO, Vikram Mehra, has played this game masterfully. He understands that for a global streamer, Old Hindi music is not a niche—it is the second most streamed genre behind current Bollywood. Without Saregama, Spotify is just a podcast app.

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