Principles Of Marketing By Philip Kotler Ppt !exclusive! May 2026

Image: A scale. One side has “Benefits.” The other side has “Costs.” Text: Customer Perceived Value = Benefits – Costs.

Maya adds to her slide: “Golden Crust. Flaky Layers. The aroma of Paris at 7 AM.” principles of marketing by philip kotler ppt

Text in large, golden letters:

The Lost Bakery & The 4 P’s

Image: Four puzzle pieces labeled Product, Price, Place, Promotion. Image: A scale

“Exactly. Marketing is not a battle of products. It is a battle of perceptions. You didn't bake bread. You baked belonging.” principles of marketing by philip kotler ppt