Natasha Nice Uk, Software Company, New York, Latest -

Founder (yes, also named Natasha Nice) recently told a private audience in SoHo: “New York doesn’t need another software company. It needs one that actually works.”

Then came New York.

The latest buzz: a quiet but growing list of NYC-based DTC brands and 3PLs are switching from legacy dashboards to Natasha Nice. The pitch? “We’re a UK company, so we don’t do Silicon Valley bloat. We do tea, efficiency, and a damn good API.” natasha nice uk, software company, new york, latest

In its latest move, Natasha Nice UK has soft-launched a Manhattan outpost—not a flashy office, but a lean “product & partnerships” hub in Flatiron. Why New York? Because the city’s logistics, retail media, and fintech startups are drowning in fragmented data. Natasha Nice’s flagship product, FlowState , stitches together inventory, CRM, and fulfillment data in real time—without a single line of SQL required by the user.

Hiring first US-based engineers. Watching the city’s logistics giants closely. And refusing to open a WeWork. Founder (yes, also named Natasha Nice) recently told

Based quietly in the UK, Natasha Nice—the company—has been building workflow automation tools with an almost obsessive focus on user experience. Think Notion-level polish, but for supply chain and logistics analytics. For years, it stayed under the radar, serving a loyal European clientele.

Here’s an interesting write-up based on your subject line: The pitch

With a fresh $12M Series A led by a US-based VC and a product that’s winning over skeptical NYC operators, Natasha Nice UK is no longer a quiet European secret. It’s becoming the most interesting software import New York has seen this year.