She did it. The clip went viral. #LibVPXSurvivor trended for 12 hours. But the jungle doesn’t forget a debt. By Day 12, rations were low. The camp had won only three stars in the last four trials. Morale was a puddle. Seann Walsh was crying over a missing sock. Sue Cleaver had started naming the spiders.

Enter – a 28-year-old fitness influencer, former Love Island contestant, and the face of LibVPX , a “revolutionary clean-energy pre-workout powder.” Jax had a contract: mention LibVPX three times per episode, drink it visibly before every trial, and wear the branded neon-green cap at all times. Her agent had negotiated £250k. The producers had negotiated hell. The Rule Day 3. Jax opened her luxury item—a single sachet of LibVPX. “My electrolytes,” she whispered, clutching it like a talisman. But the jungle had other plans. The official I’m a Celebrity rulebook (page 47, clause 3b): “No external branded supplements. All nutrition is camp-provided.”

During a late-night whispering session with Mike Tindall, she confessed: “I’ve got ten more sachets hidden in my first-aid kit. The LibVPX gives me double energy. I’ve been doing secret workouts at 4 AM. That’s why I never fail the eating trials—the caffeine blocks the gag reflex.”