Streaming services have become increasingly popular in recent years, offering viewers a convenient and affordable way to access a wide range of content. According to a report by eMarketer, the number of cord-cutters (individuals who have abandoned traditional pay TV) has been steadily increasing, with an estimated 33.9 million cord-cutters in the United States in 2020 (eMarketer, 2020). This shift towards streaming has significant implications for the television industry, as viewers are no longer tied to traditional broadcast schedules.
Deloitte (2020). 2020 Digital Media Trends Survey. Retrieved from https://www.deloitte.com/us/en/pages/consumer-and-industrial-products/articles/digital-media-trends-survey.html
The case study of "God Friended Me" on 123Movies highlights the significant impact of streaming services on television. The availability of the show on streaming platforms has allowed it to maintain a loyal fan base, even after its initial run. As the television industry continues to evolve, it is likely that streaming services will play an increasingly important role in shaping the way we consume content.
eMarketer (2020). Cord-Cutters: eMarketer's Estimates and Forecast for 2020. Retrieved from https://www.emarketer.com/content/cord-cutters