: A classic example of internet folk trolling — meaningless by design, unforgettable by accident. Sources used: Archived 2ch threads (via 2ch.hk archive, 2010–2013), Meduza’s “Meme History” series (2016), interviews with former 2ch users on Telegram channel @dengi_legacy (now defunct).
1. Executive Summary The “Dengi Invasion” (from Russian деньги , meaning “money”) refers to a coordinated, semi-anonymous trolling campaign that took place between 2010 and 2013, primarily on Russian imageboards (such as Dvach , 2ch.hk ) and later spilling onto social media platforms like VKontakte. The “invasion” was not a physical event nor a financial attack, but a memetic operation: users would flood comment sections, threads, and even live streams with the single word “DENGI” (often in all caps), accompanied by crude images of currency, banknotes, or poorly photoshopped money stacks. dengi invasion