She typed into the search bar:

Marta glanced at her tablet, where the rogue PDF was still open. She smiled and closed the file. She didn’t need to save it.

Caption: “Search again.”

When the client walked in, they didn’t see a chart. They saw a story. They saw the sticky-note monster and laughed. They saw the compass over the crumpled paper and nodded.

She pulled out her black marker. For the next hour, she didn’t copy the PDF. She listened to it. Instead of drawing a generic “lightbulb” for an idea, she drew the door-headed person. Instead of an arrow for progress, she drew the calendar-boat.

Marta laughed. Then she froze. On Page 19, there was an icon she knew she needed. It was a simple drawing of two hands holding a compass over a crumpled piece of paper. Below it, in faint pencil: “True north starts with a mess.”

Some icons are only meant to be found once.