Backroom Casting Vk Portable Access

Cost per qualified lead = 2 100 000 ₽ ÷ 1 253 ≈ ₽ 1 677 (≈ US $22). Cost per audition invitation = 2 100 000 ₽ ÷ 312 ≈ ₽ 6 730 (≈ US $88).

Prepared — 13 April 2026 1. Executive Summary The “Backroom” casting drive was launched on VKontakte (VK) to recruit talent for the upcoming indie horror‑thriller series “Backroom” (working title). The campaign ran for 21 days (1 – 21 April 2026) and targeted Russian‑speaking creators, actors, and visual‑effects artists. backroom casting vk

Prepared by: – Digital Campaign Analyst Contact: your.email@example.com | +7 (495) 123‑45‑67 End of Report Cost per qualified lead = 2 100 000

Overall, the VK casting campaign delivered , confirming VK as a prime platform for Russian‑language creative recruitment. 2. Campaign Objectives & KPIs | Objective | KPI | Target | Actual | |-----------|-----|--------|--------| | Raise awareness of “Backroom” casting | Impressions | 3 M | 4.2 M | | Drive applications from actors/creatives | Qualified applications | 1 500 | 1 842 | | Build talent pipeline for future seasons | Audition invitations | 250 | 312 | | Maintain budget discipline | Cost per qualified lead | ≤ ₽ 250 | ≈ ₽ 220 | the VK casting campaign delivered