Apne Tv Biz ((exclusive)) File

Instead of refusing old TVs, he posted a sign: "No TV is too old. If we can't fix it, we'll recycle it for free." People brought in 15-year-old CRTs. He couldn't always fix them, but he earned their trust. And when they finally decided to buy a new TV, they didn't go to Amazon. They came back to Rajiv.

But Rajiv remembered one lesson from his father: "Grahak ko sirf TV nahi chahiye, unhe sukoon chahiye." (The customer doesn't just want a TV; they want peace of mind.) apne tv biz

Rajiv was losing sleep. His father, now retired and sitting on a rickety chair in the corner, just shook his head. " Apne TV biz ka zamana gaya," he muttered. Instead of refusing old TVs, he posted a

Amazon gives a one-year manufacturer warranty. Rajiv gave a three-year "Sharma Electronics Warranty." It meant: "If your dog chews the remote, I'll replace it. If the software glitches at 10 PM, call me. I live upstairs." And when they finally decided to buy a