They don't make the planes fly, the movies, or the houses. They don't create the original content or products. So, why are they worth billions of dollars?
Because in a world of infinite choice, the ability to curate is more valuable than the ability to create . At its core, an aggregator is a digital middleman. It pulls (or "aggregates") information, products, or content from multiple sources and presents them in a single, unified interface. aggregator sites
( \text{Aggregator} = \text{Many Sources} + \text{One Place} + \text{Filtering Tools} ) They don't make the planes fly, the movies, or the houses
Remember the “good old days” of the internet? To book a flight, you had to visit 14 different airline websites. To find a place to eat, you relied on word of mouth. To read the news, you had to manually click through The NYT, BBC, and your local paper every single morning. Because in a world of infinite choice, the
