Adguard Store Fix May 2026

Proceed with Phase 1 (online store + merchandise) immediately. Conduct a user survey to prioritize hardware features. After 6 months, if pre-orders exceed 500 units, launch a single pop-up at a major European tech event (e.g., Chaos Communication Camp, Web Summit).

| Revenue Stream | Year 1 (est.) | Year 2 (est.) | |----------------|---------------|---------------| | Hardware (AdGuard Home devices) | $400,000 | $1.2M | | Routers (partner margin) | $150,000 | $600,000 | | Subscription bundles | $250,000 | $800,000 | | Merchandise | $50,000 | $150,000 | | | $850,000 | $2.75M | | COGS & OpEx (hardware, pop-ups, logistics) | -$600,000 | -$1.8M | | Net Profit (before tax) | $250,000 | $950,000 | adguard store

By controlling both the software and the hardware retail experience, AdGuard can become the —for those who want to block ads, trackers, and surveillance at every layer. This paper is a conceptual analysis and does not represent an official plan by AdGuard Software Limited. All financial estimates are illustrative. Proceed with Phase 1 (online store + merchandise)